Branding the goods and services has a remarkable importance in the age of economic competition and widespread communication tools; during a continual process, branding helps companies create values that lasts. In this situation that is generated from the identity of product, sense of belonging, affectivity and word association, value is created to teach customers ‘To Be Loyal to Yourself’. Branding group of the union’s R&D is ready to design and implement business brand plan for creative business owners, on one hand, and make their brand global.